Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a part-time Influencer Manager, you will play a crucial role in building and maintaining a strong online presence for the Carry1st Shop and games. You will be responsible for collaborating with the Senior Marketing Manager to develop and execute influencer marketing strategies that resonate with global audiences. You will be tasked with scaling engagement through meaningful relationships with influencers across the African continent. In doing so, you’ll also grow Carry1st’s Creator Program and measure its unique impact on business objectives.

You will...

• Work on a best-in-class pan-African influencer marketing program
• Identify influencers and build sustained engagement with different gaming and lifestyle brands
• Manage the full lifecycle of multiple campaigns at a time, from outreach and negotiation to content reviews, deliverables, campaign budgets, and goal setting
• Create, monitor and analyze social media performance metrics across Instagram, Tik Tok, Twitter & more; follow a measurement & reporting structure to evaluate influencer impact across the organization
• Collaborate with the Senior Marketing Manager to strategize, execute, and optimize influencer marketing campaigns, aligned with driving brand awareness and engagement
• Coordinate with Community Managers, Growth Leads, Social Media Managers and Events teams with regards to influencers