Performance Marketing Associate
Matta
Marketing & Communications
Lagos, Nigeria
Posted on Apr 2, 2025
Position Overview:
The Performance Marketing Associate at Matta is responsible for driving customer acquisition, engagement, and retention through data-driven digital marketing strategies. This role holder will be involved in planning and executing paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, and programmatic advertising, while continuously optimizing performance based on key metrics like CAC, ROAS, and LTV. You will oversee SEO, email marketing, and analytics, ensuring marketing efforts are optimized for growth and customer retention.
Job Responsibilities:
- Plan and execute data-driven paid campaigns across channels like Google Ads, Meta, TikTok, LinkedIn, and programmatic ads to acquire new customers and drive customer purchases across products.
- Optimize ad spend based on CAC, ROAS, and LTV to ensure maximum efficiency and profitability.
- A/B test creatives, landing pages, and messaging to improve conversion rates and CTRs.
- Track, analyze, and report on ad performance metrics, providing insights to improve campaign effectiveness.
- Develop and execute comprehensive go-to-market strategies for new product launches, updates, and initiatives.
- Define target audience segments and positioning in collaboration with product and sales teams.
- Conduct market research to identify customer needs, market trends, and the competitive landscape.
- Work closely with product teams to ensure the customer journey is optimized for acquisition and retention.
- Develop compelling value propositions and product messaging that resonate with target audiences.
- Work with content team to create compelling product-focused content such as case studies, videos, blog posts, white papers, and social media assets.
- Plan and execute campaigns to drive product awareness, adoption, and retention.
- Partner with product management to define and prioritize features and updates based on customer and market feedback.
- Use data to optimize marketing strategies and campaigns, ensuring maximum ROI.
- Scale retention marketing efforts to improve engagement and reduce churn.
- Optimize onboarding flows and user experience to enhance product adoption and retention.
- Monitor key growth metrics such as CAC, CLV, retention rates, and churn.
- Develop and execute email marketing campaigns for customer acquisition, engagement, and retention.
- Set up and optimize automated email sequences (welcome flows, cart abandonment, re-engagement, upsells).
- Set up and manage Google Analytics, Mixpanel, Amplitude, or other tracking tools for accurate data analysis.
- Develop and execute a comprehensive SEO strategy to improve search rankings and drive organic traffic.
- Work closely with content teams to produce high-ranking blog posts, landing pages, and website content.
Requirements
- 5+ years of experience in performance marketing, growth marketing, or product marketing.
- Proven track record of managing high-budget paid campaigns with strong ROAS and CAC control.
- Deep understanding of Google Ads, Meta Ads, Twitter Ads, SEO, Email Marketing and conversion optimization.
- Experience with Google Analytics, Mixpanel, Amplitude, or other marketing analytics tools.
- Strong A/B testing and experimentation mindset with a passion for continuous optimization.
- Hands-on experience with marketing automation tools (HubSpot, Klaviyo, Braze, etc.).
- Ability to translate data into actionable insights and execute growth-driven marketing initiatives.
Benefits
Matta is an equal opportunity employer committed to assembling a diverse, broadly trained staff.
What we offer:
An attractive compensation package that is commensurate with the demonstrated level of required experience and skill and in line with industry standards.
Hybrid work structure.
HMO
Performance Bonus.
Full time, life access to learning
Interested? send your CV directly to people@matta.trade