Marketing Manager UG

Marketing Manager UG

Kampala, Uganda

Start date: Immediate

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Who we are:
At SafeBoda, driving Africa forward by transforming transportation and delivery services to be safe, affordable, and reliable. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation and on-demand services.

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Operational in Uganda and Kenya we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, Argor (GoJek’s VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and logistics in Africa’s cities.

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Position Summary:

The Marketing Manager at SafeBoda plays a pivotal role in driving the company's marketing initiatives, ensuring effective coordination of various projects and teams. This role demands a proactive, innovative, and strategic thinker with strong leadership skills, a passion for marketing, and a proven track record of delivering successful 360 marketing campaigns. Reporting directly to the Country Director, you will be responsible for the following key deliverables

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Essential Duties:

• Lead Marketing Strategy; Develop and execute the marketing strategy for SafeBoda services (SafeBoda, SafeCar, Package Delivery) across Kampala and other cities.
• Build Brand Love: Foster brand love through compelling campaigns, innovative solutions, and engaging content that captivates. Collaborate with agencies to create ATL/BTL campaigns that resonate with our target audience.
• Events, Sponsorships, and Marketing Activities: Develop strategic plans for events, sponsorships, and marketing activities that align with SafeBoda's brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
• Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda's reach while collaborating with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
• Field Sales Team Management: Recruit, train, lead, and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
• Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
• Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence and analyze market trends and consumer behavior to refine strategies for optimal results.
• Leadership: In alignment with the Country Director, establish goals and measurable outcomes for the marketing team, ensuring that they are executed promptly. Regularly follow up to monitor progress and tackle any challenges that may emerge.
• Analytics & Reporting: Develop relevant dashboards to analyse each marketing channel and initiative, and present detailed reports to relevant stakeholders with actionable insights.
• Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
• Regulatory Compliance: Working with the Compliance Manager, maintain a strong working relationship with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
• Advertising and Branding: Oversee the above-the-line (ATL) advertising strategy, including billboard placements and branding across different partners, and ensure consistent and impactful visual messaging that aligns with SafeBoda's brand identity.
• Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC.

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Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 3 years experience in effectively leading a marketing team
• Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.
• Certifications in digital marketing, social media marketing, or related areas is a plus
• Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.
• Advertising/Marketing agency experience is a plus

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Technical Skills

• Innovative Thinking: Innovative and creative thinking to develop unique marketing strategies that set the company apart from competitors.
• Campaign Management: Experience in planning and executing marketing campaigns and the ability to measure and analyze the effectiveness of campaigns.
• Local Market Understanding: Knowledge of the local market trends, cultural nuances, and customer behaviors in Uganda, and adaptability to tailor marketing strategies to the local context.
• Brand Management: Strong brand-building skills to create and maintain a positive brand image and the ability to develop and enforce brand guidelines.
• Digital Marketing Expertise: Proficiency in digital marketing strategies and channels and Knowledge of social media marketing, search engine optimization (SEO), and online advertising.
• Customer Acquisition and Retention: Ability to develop and execute strategies for acquiring new customers and experience in implementing customer retention programs and reducing churn
• Data Analysis: Analytical skills to interpret marketing data and make data-driven decisions and familiarity with tools for data analytics and reporting.

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Personal Skills/Key Competencies

• Excellent Communication Skills: Excellent verbal and written communication skills and ability to create compelling marketing messages and materials.
• Leadership Skills: Leadership experience or qualities to lead a marketing team effectively.
• Adaptability: Ability to adapt to a dynamic and fast-paced industry and willingness to stay updated on industry trends and changes.
• Networking: Strong networking skills to build relationships with local partners, influencers, and stakeholders.
• Multilingual Skills: Proficiency in English is essential, and knowledge of local languages can be an asset for effective communication.
• Budget Management: Experience in managing marketing budgets and resources efficiently.
• Collaboration: Must have a collaborative mindset to work with cross-functional teams, including operations, technology, and customer support.

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Benefits

1. Competitive salary
2. Health insurance
3. Lunch at the SafeBoda Academy
4. Transport credits on your SafeBoda wallet
5. Paid annual leave
6. A supportive team environment with mentorship from SafeBoda leadership
7. Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa

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Company Values

1. Community: Community drives us. We treat every driver, staff member, and customer with respect, knowing that together, we are stronger.
2. Safety: We stand for safety. We protect our drivers, passengers
3. Innovation: We challenge the status quo and create smart, practical solutions that make everyday life simpler and safer
4. Transparency: We are open-minded and candid, openly sharing our opinions without fear of judgment. We actively seek feedback on our product and performance to continuously improve.
5. Integrity: We earn trust by staying true to our values, holding ourselves to the highest standards, and delivering on our promises.
6. Collective Commitment: Everyone is encouraged to disagree while a decision is being made. However, once a decision has been made, everybody must commit to it. “I agree and I commit, I disagree

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Ready for the Challenge?

Send an email to recruitment@safeboda.com, and CC, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use Marketing Manager UG” as the email subject. Only shortlisted candidates will be contacted

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