Growth Copy Lead
Yoco
Sales & Business Development
Cape Town, South Africa
Posted on Oct 12, 2024
Who We Are
Yoco was founded in 2015, and has since processed over R100 billion in digital payments for over 400,000 businesses in South Africa. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive.
We have over 330 team members across our key hubs in South Africa and the Netherlands, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.
Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.
Grow With Us.
About The Team
The Revenue Function at Yoco is the acquisition and sales engine of Yoco, our team works at the intersection of where Yoco’s technology meets the real world. We are responsible for growing the Yoco brand inside and outside our company walls.
About The Role
First and foremost, this role requires a talented, strategic copywriter who is experienced in digital customer journeys and can balance the delivery of compelling creative copy with functional and technical needs. You’re a great cross-functional communicator - comfortable connecting with experts across the business for their insights, engaging openly in debate, and operating with the speed required in a test-fast-but-smart environment. You’re deeply in touch with the competitor landscape and constantly strive to make Yoco and our products stand out in a way that best represents our brand.
Strategic thinker and thought leader not shy to be hands-on and execute.
The role will report to the Head of Growth Marketing.
What You Will Be Doing
We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term.
Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.
So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work.
You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
At Yoco, we love to laugh, cherish each other’s quirks, and be authentic.
Find Out More About Who We Are Here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
Yoco was founded in 2015, and has since processed over R100 billion in digital payments for over 400,000 businesses in South Africa. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive.
We have over 330 team members across our key hubs in South Africa and the Netherlands, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.
Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.
Grow With Us.
About The Team
The Revenue Function at Yoco is the acquisition and sales engine of Yoco, our team works at the intersection of where Yoco’s technology meets the real world. We are responsible for growing the Yoco brand inside and outside our company walls.
About The Role
First and foremost, this role requires a talented, strategic copywriter who is experienced in digital customer journeys and can balance the delivery of compelling creative copy with functional and technical needs. You’re a great cross-functional communicator - comfortable connecting with experts across the business for their insights, engaging openly in debate, and operating with the speed required in a test-fast-but-smart environment. You’re deeply in touch with the competitor landscape and constantly strive to make Yoco and our products stand out in a way that best represents our brand.
Strategic thinker and thought leader not shy to be hands-on and execute.
The role will report to the Head of Growth Marketing.
What You Will Be Doing
- Develop copy strategies and write the copy for digital ads, website & SEO content and CRM campaigns to drive merchant acquisition, product adoption and improve conversion.
- Collaborate with the marketing team to design and implement data-driven cross channel campaigns that enhance user engagement and drive conversions.
- Ensure high quality standards are matched and all copy aligns with our brand voice, tone, and style guidelines.
- Work with designers and lead other copywriters to create cohesive and compelling content that enhances the user experience and drives growth.
- Create and manage A/B tests to optimise digital ad copy, website content, and CRM messaging.
- Analyse user behaviour, market trends, and performance data to identify growth opportunities and optimise copy tactics.
- Conduct audience research to understand user preferences, pain points, and motivations, and tailor copy strategies accordingly.
- Evaluate and report on the effectiveness of copy strategies, providing insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends, competitor strategies, and emerging best practices in digital marketing and growth hacking.
- Mentor and guide internal copywriters, fostering a culture of creativity and excellence within the team as well as managing freelancers.
- You have at least 7 years of experience in the development of communication, copy and content for digital platforms and channels.
- You have technical knowledge of content management systems (CMS) and SEO.
- You can demonstrate the ability to write technical content that is easily understandable by a broad audience while maintaining engagement and clarity.
- You can analyse data and draw conclusions and insights
- You can work autonomously, taking ownership and responsibility whilst collaborating with broader teams
- You are naturally well-organised and have experience in managing multiple projects simultaneously, ensuring deadlines and quality standards are met.
- You are experienced in managing freelancers and providing guidance to internal teams
- You have excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term.
Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.
So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work.
You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
At Yoco, we love to laugh, cherish each other’s quirks, and be authentic.
Find Out More About Who We Are Here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.